Focus sector
Hospitality, real estate and the intelligent asset
A hotel is the clearest case our method exists for: a physical asset, a sensor network, an operating organization and a semantic model of how the whole thing behaves. Development concepts, operational models, digital twins and asset optimization — designed as one system.
What we do for hospitality and real estate
01
Development concepts
Positioning, programme and spatial concept for a new asset — tested against cost, constructability and the operating model from the first week.
02
Operational models
How the asset will actually be run: process, staffing, decision rights, service flows and the information exchange between them.
03
Interior, fit-out and experience design
Interiors, tenant improvements and the designed guest experience — a strong standalone commission for owners who are not building new.
04
Design systems for multi-asset owners
A repeatable design language for an operator, developer or franchise: rules and a kit of parts rather than one-off drawings.
05
Digital twins and asset optimization
BIM-linked twin bound to live building state, so the model reflects the asset rather than an idealised version of it.
06
Owner's representation
We sit on the owner's side and run the project — including the recovery case, when a scheme is late, over budget or failing.
Focus practice
Internet of Things & smart buildings
Our clearest application: a physical asset, a sensor network, an operating organization and a semantic model of how the whole thing behaves. Vendor-neutral — the owner keeps the data.
Published industry ranges (Grand View Research · MarketsandMarkets · Springer Energy Informatics, 2025–2026) — not project guarantees.
The stack — we design all six layers
What we deliver
- Smart-building strategy and master systems plan
- Semantic model and portable data architecture
- Digital twin definition and BIM linkage
- Sensor, network and cybersecurity design
- AI and analytics use cases — FDD, energy, occupancy
- Vendor-neutral specification, integration and verification
Why now
Protocols deliver points, not meaning — 'AV-423' is not 'AHU-1 supply air temperature'. Ontologies have matured and AI control now returns real savings, but only on top of a clean, well-modeled data layer. That gap is an architecture problem, not a hardware one.
Hospitality, Interiors & FF&E
Hospitality, Interiors & FF&E
Hospitality track record
Hotels, resorts, stadiums and mixed-use developments the founding team has delivered or advised on.
Swissôtel Moscow
Site architect, ENKA — 50 floors, full fit-out; a 6-month finishing scope closed in 2 through resequencing.
Abu Dhabi Plaza / Sheraton Hotel, Astana
Project manager for the hotel furniture contract.
Capital Partners Kazakhstan
Project leader across hospitality, retail and education assets.
Sochi Olympic Gorky Gorod Village
$100M ICT scope — predesign evaluation, RFP authorship, site supervision.
Aquacity, Istanbul
1,000 units / 100,000 m² — project management for AKYAPI.
Haileybury International School
Delivered in 8 months after a contractor reset and re-crewing.
Documents
Download the full document behind this page.
Manage it, advise on it, design it — as one system.
We do not ask only how to build. We ask how to understand, model, design, and act. Tell us the problem and we will show you its structure.
Contact
Selim Karakülah
Founder · Business Development Director
selim.karakulah@deisma.ai+90 532 287 68 68 Istanbul+7 707 951 2544 Astana